Partner success story
Optimized Recruitment Marketing Saves Leading Caddie Service Provider $130K While Boosting Applications
With our Recruitment Marketing program, a leading provider of caddie services saw savings of $130k after Hueman helped reduce ad spend by 68% and cost per apply from $15.60 to $3.20.
Key Metrics
59%
Increased candidate applies by 59%
68%
Reduced ad spend by 68%, a saving of $130K
80%
Reduced cost per apply by 80%
The Challenge
Our partner, a leading provider of caddie services, needed help with increasing their applicant volume, while simultaneously decreasing the dollars they were spending on recruitment marketing.
Our Solution
At the start of our partnership, our team quickly identified key areas where we could make the most impact. We launched a custom recruitment marketing program that included the technical build-out of a careers webpage and talent acquisition tech stack, optimized content and SEO-friendly job descriptions, advertising campaign build-out, and budget recommendations, along with ongoing support of all channel management and promotions.
Results
Through leveraging an SEO-focused model to ensure our partner’s jobs were exposed to a broad audience, we were able to significantly increase their job applications while decreasing their spending on advertising.
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